As live viewing continues to reshape the industry, and demand for fast, multi-platform content grows, brands and rightsholders are under increasing pressure to deliver high-impact creative in real time.
To address this, Gravity Media has partnered with creative production company, The Good Work Quickly, to launch Gravity Media Creative Agency.
Founded by experienced advertising professionals, The Good Work Quickly offers strategy, creative and production under one roof and has produced high-impact creative campaigns for globally recognised brands such as Lexus, Emirates, and Coca-Cola.
Bringing together The Good Work Quickly’s seasoned writers, directors and producers with Gravity Media's global production infrastructure and deep expertise, the agency offers customers a fully integrated model spanning strategy, creative development and execution, from initial concept through to global delivery.
Dave Bedwood, Co-Founder, Good Work Quickly, said, “Gravity Media Creative sits at the intersection of broadcast craft and modern brand storytelling.
“Our hybrid model means we can think like a creative agency but execute like a production powerhouse.”
Gravity Media Creative Agency works across TV, documentary, digital, social, branded content and live activations, delivering everything from large-scale 360° campaigns to reactive content around live moments. Fully embedded within Gravity Media's production ecosystem, the agency is designed to operate at the pace and scale that today’s sport and entertainment landscape demands.
John Newton, Chairman & CEO, Gravity Media, added, “The launch of Gravity Media Creative Agency is a strategic expansion of our global offering and reflects our shared ambition to build an agency that meets the need for speed, sophistication and scale.
“By combining world-class production expertise with high-end creative capability, we are uniquely positioned to deliver integrated campaigns that better serve the world’s biggest sporting and entertainment platforms.
“We look forward to deepening our collaborative offering with a continued focus on our customers’ evolving needs as the industry landscape shifts.”
