Magna
Systems & Engineering has signed a channel partnership agreement with
MediaKind, a leading specialist in contribution and distribution, to sell all
MediaKind products, services and solutions in Australia.
David Herridge, MediaKind’s account manager, explained:
“Magna Systems and MediaKind are a great fit. Top tier channel partners like
Magna are vitally important to MediaKind’s growth goals and visions.
“In this partnership, Magna provides an extended sales arm
for us locally in Australia, as well as a breadth of regional experience via
key integration and implementation projects with broadcasters, telcos and
service providers.
“By working alongside an agile partner such as Magna, we can
deliver our operations at speed and integrate across our end-to-end portfolio.”
MediaKind, formerly Ericsson, has a wide range of products
and solutions that cover the end-to-end media value chain. Its
direct-to-consumer (DTC) application including Aquila Streaming for OTT
services and Aquila Broadcast for DTH/DTT services are most relevant to the
Australian market.
Alongside these are its Prisma Core and Prisma Edge for
Advertising & Rights Distribution, Cygnus Contribution and Cygnus
Distribution for broadcast contribution and distribution and Cygnus
360º Events for 360-degree video as an application of OTT streaming.
Matthew Clemesha, CEO
of Magna Systems, said: “MediaKind brings a unique set of products and
solutions that complement our existing portfolio perfectly. It has a unique
heritage in contribution and distribution solutions which has now expanded into
360-degree video and OTT - all of which can add value to our clients in
Australia.
“Our customers will also benefit from MediaKind’s
cutting-edge codec development, which in turn helps them make significant cost
savings via reduced CDN and link capacity costs.
“MediaKind’s commitment to R&D is significant and its
value proposition to broadcasters and telcos alike is unrivalled. As a result,
our new, strategic partnership with MediaKind promises a very exciting future
for the Australian market.”