Austrian solutions provider NativeWaves will be demonstrating how its EXP solution can allow sports broadcasters and streaming services to provide a more immersive viewing experience.
Powered by a dedicated low latency streaming platform coupled with a highly customisable experience framework, NativeWaves EXP can be applied to numerous types of content, programming as well as live events.
Viewers choosing an enhanced event-centric experience on their smartphones and tablets, or mirrored to their TVs, can access additional content such as different camera angles, audio tracks, instant replays, and social media integration.
NativeWaves EXP can also be used and configured as a second screen experience that complements the main TV screen by offering additional personalised content and data on the mobile screen. This is all synchronised to the main screen via the audio without requiring watermarking of the original broadcast audio signal.
Preparing to welcome visitors to booth 5.D54, Christof Haslauer, CEO of NativeWaves, said, “We are showcasing our technology via participation in the IBC Accelerator programme on cloud-based Live events, and through various panel discussions and presentations on the Bam LIVE and Content Everywhere stages.
“These are exciting times for the company and IBC gives us the perfect platform to connect with new and existing customers and highlight the projects and technological developments we have been working on in recent months.”
IBC 2022 is taking place from 9-12 September at the RAI exhibition and conference centre in Amsterdam.
