ad insertion

APB+

New Sencore SCP 2100 ups encoding & ad insertion features

MPEG2 encoding and transcoding, as well as SCTE 104 to SCTE 35 ad insertion conversion, have been added to Sencore’s SCP 2100 Internet delivery encoder.

APB+

Hulu ads surged to $1.5b

Pegging the ads to binge-watchers’ sessions allows marketers ways to sponsor a thematical ads that relate to the shows being viewed.

APB+

A strategic move by RTL Group in acquiring Yospace

RTL Group, a Luxembourg-based digital media group, has signed an agreement to acquire Yospace for US$33 million in an attempt to accelerate its global ad-tech business.

APB+

Harmonic brings cloud efficiency into broadcast and OTT space

Cloud technology and software-based approach for media processing are Harmonic’s highlights at Inter BEE 2018 VOS 360 is Harmonic’s media processing software-as-a-service (SaaS) solution that is designed to cover the entire media processing chain — from ingest to playout, transcoding, encryption, packaging and origin.

APB+

Edgeware highlights AWS-integrated software solution at Inter BEE 2018

Running on Amazon Web Services (AWS), Edgeware’s cloud-native software will support the preparation of over-the-top (OTT) TV streams for viewing and ad insertion At this month’s Inter BEE 2018, Edgeware will be demonstrating its cloud-native software.

Creation

Catalyst Media deploys Viz Arena during ICC football tournament

Using Vizrt’s Viz Arena, Catalyst Media is able to deliver localised virtual ads to viewers in specific regions Taking place from July 25-30, the International Champions Cup is a pre-season football tournament that features some of Europe’s biggest clubs.

Interra Systems’ QC solutions simplify streaming complexities

The emergence of new standards, formats and device types has resulted in changing video production and delivery approaches, making video streaming workflows more complex than traditional broadcast.