advertising
White Ops gets MRC recognition
White Ops, which offers protection against bot attacks and fraud, said that it has become the first company to be
TikTok for Business offering SMBs engaging bootstrap advertising tools
To reboot the sluggish world’s economy and provide more support for small and medium-sized businesses (SMBs) during the current recession,
Synamedia hires Kewley to enhance data monetisation
Data monetisation is not just a hype word in the media and entertainment industry. As content delivery becomes increasingly personalised, data has grown into a fluid commodity in that it is a monetisation tool offering actionable insights.
Non-intrusive binge ad experience?
During the Hulu ’19 Presentation at The Hulu Theatre at Madison Square Garden this May, Hulu, the over-the-top (OTT) service
OTT TV advertising takes the lead in attention and engagement
According to a blog written by Beth-Ann Eason, president of Innovid, she maintains that today there are ways "to engage, personalise messaging and create a 1:1 conversation via TV … and this will continue to scale up in 2019".
IDOOH takes iflix on-the-go
More than 10,000 passengers will be able to enjoy iflix’s content library throughout their journey IDOOH, an out-of-home (OOH) media
New partnership addresses monetisation of OTT
Vewd has selected SpotX as its programmatic video partner
The infinite use of digital signage
In places such as corporate organisations, airports, sports venues and even along roadsides, digital signage provides accurate and informative messages to targeted audiences.
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- Search simplified: From choice overload to curated comfort … why FAST TV is finding its moment in South-east Asia
- viztrick AiDi works on-device without internet a boon for player tracking
- Big Blue Marble & HISPlayer offering DRM protection for VR/XR streaming
- LTN empowering MLV to harness reach, loyalty and monetisation
- Gravity Media will continue to deliver ACM’s iconic Monaco F1s
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