advertising
White Ops gets MRC recognition
White Ops, which offers protection against bot attacks and fraud, said that it has become the first company to be granted Media Rating Council (MRC) accreditation for end-to-end coverage against sophisticated invalid traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV).
TikTok for Business offering SMBs engaging bootstrap advertising tools
To reboot the sluggish world’s economy and provide more support for small and medium-sized businesses (SMBs) during the current recession, TikTok has initiated a global bootstrap advertising tool – TikTok for Business.
Synamedia hires Kewley to enhance data monetisation
Synamedia, a video delivery solution backed by Sky, has appointed Scott Kewley as its vice-president of Advanced Advertising & Data Products to lead growth in its advertising and data monetisation business — AdSmart, a personalised ad-targeting platform.
Non-intrusive binge ad experience?
During the Hulu ’19 Presentation at The Hulu Theatre at Madison Square Garden this May, Hulu, the over-the-top (OTT) service provider founded in 2008, announced its total customer base has grown to more than 28 million – 26.
OTT TV advertising takes the lead in attention and engagement
Do not dismiss OTT TV as an engaging and profitable advertising platform.
IDOOH takes iflix on-the-go
More than 10,000 passengers will be able to enjoy iflix’s content library throughout their journey IDOOH, an out-of-home (OOH) media technology company, and iflix have jointly announced a S$1.
New partnership addresses monetisation of OTT
Vewd has selected SpotX as its programmatic video partner Vewd, a specialist in enabling streaming television, has selected video ad serving platform SpotX to power the monetisation of all its over-the-top (OTT) products and services.
The infinite use of digital signage
In places such as corporate organisations, airports, sports venues and even along roadsides, digital signage provides accurate and informative messages to targeted audiences.
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- Skills gap: Who will run the broadcast of tomorrow as changing media technology demands new skillsets
- Suitest’s AI-powered device offers fast quality assurance testing
- Marshall Electronics debuting its all-weather, all-IP 4K POV camera
- Unified Streaming offers Trusted Media for dynamic live, on-demand streaming
- Beam Dynamics brings all licences, renewals into a single asset register
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