Ampere analysis
APB+
Content spend driven by SVoD sees double digit growth in 2021
Apple TV, Disney+, HBO Max, Peacock and Paramount+ together invested over $8 billion in producing and commissioning original content in
OTT
Netflix reaches 300 million pay-TV households via partnerships
Three-quarters of pay-TV subscribers in Western Europe had contracts with Netflix partner operators as at end-2018. Netflix also has a
APB+
TV pilot episodes down by 32%
The use of pilot episodes has declined sharply by 32% over the past four years as the five major broadcasters in the US -- ABC, CBS, Fox, NBC and The CW — move towards SVoD model of straight-to-series.
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