Ampere analysis
APB+
Content spend driven by SVoD sees double digit growth in 2021
Apple TV, Disney+, HBO Max, Peacock and Paramount+ together invested over $8 billion in producing and commissioning original content in 2021.
OTT
Netflix reaches 300 million pay-TV households via partnerships
Three-quarters of pay-TV subscribers in Western Europe had contracts with Netflix partner operators as at end-2018.
APB+
TV pilot episodes down by 32%
And despite producing the same number of new series, the titles fell from 106 in 2015 to 73 in 2019; however, the share of pilot converting into series remains constant at 45%.
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