audience measurement
APB+
Nielsen rolls out PPM wearables for cross-media audience measurement
Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset of its
Management
Parrot Analytics to provide CBS Studios International with global measurement system
Parrot Analytics will help CBS Studios International gauge global audience demand Los Angeles-based data science firm Parrot Analytics has signed
AI
There is more to audience measurement than meets the eye
Shifting viewing habits are compelling broadcasters to measure their audiences across multiple platforms and devices. Methodologies are also evolving, thanks
AI
Welcome to the era of OTT 2.0
Ooyala’s State of the Broadcast Industry 2018 report highlights how the tipping point on many OTT consumption fronts has pssed
News & Events
Mediacorp personalises online user experience
Users of Channel NewsAsia and Toggle encouraged to log in to personal accounts
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