audience measurement
Nielsen rolls out PPM wearables for cross-media audience measurement
Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panellists.
Parrot Analytics to provide CBS Studios International with global measurement system
Parrot Analytics will help CBS Studios International gauge global audience demand Los Angeles-based data science firm Parrot Analytics has signed a subscription agreement with CBS Studios International, which will provide the latter with “timely and actionable” data to gauge audience demand for specific content.
There is more to audience measurement than meets the eye
Shifting viewing habits are compelling broadcasters to measure their audiences across multiple platforms and devices.
Welcome to the era of OTT 2.0
Ooyala’s State of the Broadcast Industry 2018 report highlights how the tipping point on many OTT consumption fronts has been passed What was once a steady consumer march into mobile video is now an all-out sprint.
Mediacorp personalises online user experience
Users of Channel NewsAsia and Toggle encouraged to log in to personal accounts As part of a new drive to make its content, products and services more personalised and tailored to its audience, Singapore terrestrial broadcaster Mediacorp is inviting users of Channel NewsAsia and Toggle to create an online account.
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- Suitest’s AI-powered device offers fast quality assurance testing
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- Unified Streaming offers Trusted Media for dynamic live, on-demand streaming
- Beam Dynamics brings all licences, renewals into a single asset register
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