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Media companies looking to extract and turn dark data into gold

Data is exploding virtually everywhere from the edge of the cloud to consumers’ devices such as mobile phones and Smart TVs.

Big Data & Analytics

Synamedia hires Kewley to enhance data monetisation 

Synamedia, a video delivery solution backed by Sky, has appointed Scott Kewley as its vice-president of Advanced Advertising & Data Products to lead growth in its advertising and data monetisation business — AdSmart, a personalised ad-targeting platform.

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