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Be on the Edge to win the battle for eyeballs
By Shirish Nadkarni Imagine this scenario – a diehard badminton fan is watching on TV a lively duel at the forthcoming Tokyo Summer Olympics between two of the most exciting shuttlers in the world, reigning world champion Kento Momota, playing in front of his home crowds, and Malaysia’s livewire, Lee Zii Jia.
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