connected TV
FreeViews: HbbTV-TA helping FTAs create personalised ads & rich interactive viewing experience
By Shaun Lim With the challenge of attracting and retaining eyeballs increasingly acute as viewers have more choices than ever to consume content, any advantage broadcasters can gain in the race for viewership cannot be understated.
Singtel’s Amobee set to acquire Videology
The acquisition is said to enhance Amobee’s digital video advertising capabilities Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, has won an auction to acquire certain assets from Videology for about US$101 million.
New partnership addresses monetisation of OTT
Vewd has selected SpotX as its programmatic video partner Vewd, a specialist in enabling streaming television, has selected video ad serving platform SpotX to power the monetisation of all its over-the-top (OTT) products and services.
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- Skills gap: Who will run the broadcast of tomorrow as changing media technology demands new skillsets
- Suitest’s AI-powered device offers fast quality assurance testing
- Marshall Electronics debuting its all-weather, all-IP 4K POV camera
- Unified Streaming offers Trusted Media for dynamic live, on-demand streaming
- Beam Dynamics brings all licences, renewals into a single asset register
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