FreeWheel
Big Data & Analytics
FreeWheel Markets to use Nielsen’s DMP to unify data across linear & digital TV
FreeWheel Markets, a Comcast company, has decided to expand its relationship with Nielsen and will use the latter’s omni-channel marketing technology, Nielsen Data Management Platform (DMP), to analyse, build and target advanced audiences across connected TV, over-the-top (OTT) and digital video.
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