HbbTV Association
APB+
One standard, multiple viewing experiences
HbbTV is extending the services of linear channels, making them accessible to viewers’ convenience In the summer of 2016, British public service broadcaster BBC made an announcement that it was collaborating with other industry groups to move away from MHEG, which is used to provide interactive TV services via the Red Button technology, and to introduce hybrid broadcast broadband television (HbbTV) services.
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