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FreeViews: HbbTV-TA helping FTAs create personalised ads & rich interactive viewing experience

By Shaun Lim With the challenge of attracting and retaining eyeballs increasingly acute as viewers have more choices than ever to consume content, any advantage broadcasters can gain in the race for viewership cannot be understated.

APB+

Switch Media powers new HbbTV service in Australia

Launched in April this year, Freeview Australia’s new integrated Hybrid Broadcast Broadband TV (HbbTV) service provides viewers with a large catalogue of free-to-air (FTA) content across more than 35 channels.

APB+

New DASH validation tool released by DVB and HbbTV Association

The new tool is designed to simplify content conformance with DASH-related specifications from DVB and HbbTV DVB and the HbbTV Association have collaboratively created a DASH validation tool for application developers and content providers.

APB+

Harmonic brings cloud efficiency into broadcast and OTT space

Cloud technology and software-based approach for media processing are Harmonic’s highlights at Inter BEE 2018  VOS 360 is Harmonic’s media processing software-as-a-service (SaaS) solution that is designed to cover the entire media processing chain — from ingest to playout, transcoding, encryption, packaging and origin.

APB+

One standard, multiple viewing experiences

HbbTV is extending the services of linear channels, making them accessible to viewers’ convenience In the summer of 2016, British public service broadcaster BBC made an announcement that it was collaborating with other industry groups to move away from MHEG, which is used to provide interactive TV services via the Red Button technology, and to introduce hybrid broadcast broadband television (HbbTV) services.

APB+

Smart TV just grew smarter

How today’s consumers feel when they view or interact with what they see on their TV sets, along with whether the experience is engaging and easy to navigate, shapes the “TV Experience” today, suggested Aneesh Rajaram, CEO of Vewd.

AI

Smart TV just grew smarter

How today’s consumers feel when they view or interact with what they see on their TV sets, and whether the experience is engaging and easy to navigate, shapes the “TV Experience” today, suggested Aneesh Rajaram, CEO of Vewd.

APB+

DVB launches new DVB-I initiative

DVB CM-I will look into the commercial requirements for standalone linear TV services over broadband Internet At the recent 80th DVB Commercial Module meeting, the terms of reference for the new DVB CM-I group for DVB-I (Internet) were agreed.

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