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NBA

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Bringing sports fans closer to the action & players

Live sports is undoubtedly some of the last true ‘appointment viewing’, when fans specifically set aside time to watch their particular sports programmes.

APB+

Immersive NBA experience available for Aussie and S’pore fans

The future of virtual sports streaming is closer than you think, as Missing in Action, a mobile application launched by Australian immersive technology company Unbnd, brings the action of NBA in mixed reality TV to basketball fans in Asia, starting with Australia and Singapore.

Management

CCTV & Tencent throwing NBA hoop into a loop

After the tweet, Tencent Sports said in a statement that it would temporarily suspend the pre-season NBA broadcast arrangement, while CCTV suspended the broadcast of the NBA games in China.

Distribution

NBA shooting hoops in India

The Indiana Pacers and Sacramento Kings will play on October 4 and 5 at Mumbai’s NSCI Dome.

APB+

NBA extends five-year tie-up with Tencent

“We believe that the enhanced partnership between the NBA and Tencent will take our phenomenal success to new heights,” said Tencent president Martin Lau.

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