Nielsen
Nielsen rolls out PPM wearables for cross-media audience measurement
Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset of its
FIFA Women’s World Cup 2019 attracts millions of viewers in China
FIFA Women’s World Cup 2019, which was held in France, has achieved many firsts in this year’s live broadcast. The live broadcast this year became the most watched FIFA Women’s world cup in history. The Global Broadcast and Audience Report also projects that over 1 billion viewers were reached across all platforms.
FreeWheel Markets to use Nielsen’s DMP to unify data across linear & digital TV
To help its clients to more effectively plan, buy and measure audiences across all new forms of TV, FreeWheel Markets is deepening its relationship with Nielsen.
There is more to audience measurement than meets the eye
Shifting viewing habits are compelling broadcasters to measure their audiences across multiple platforms and devices. Methodologies are also evolving, thanks
The Switch delivers the Royal Wedding from London worldwide
The Switch was responsible for transmitting more than 200 hours of content worldwide over the Royal Wedding weekend At the
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