Nielsen
Nielsen rolls out PPM wearables for cross-media audience measurement
Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset of its nearly 60,000 active PPM panellists.
FIFA Women’s World Cup 2019 attracts millions of viewers in China
Among countries worldwide, Asian countries generated the most viewers across multiple touchpoints – in-home TV, out-of-home and digital platforms.
FreeWheel Markets to use Nielsen’s DMP to unify data across linear & digital TV
FreeWheel Markets, a Comcast company, has decided to expand its relationship with Nielsen and will use the latter’s omni-channel marketing technology, Nielsen Data Management Platform (DMP), to analyse, build and target advanced audiences across connected TV, over-the-top (OTT) and digital video.
There is more to audience measurement than meets the eye
Shifting viewing habits are compelling broadcasters to measure their audiences across multiple platforms and devices.
The Switch delivers the Royal Wedding from London worldwide
The Switch was responsible for transmitting more than 200 hours of content worldwide over the Royal Wedding weekend At the recent Royal Wedding of Prince Harry and Meghan Markle on May 19, approximately two billion global viewers, including 29 million viewers in the US, tuned in to watch as the couple tied the knot at the Windsor Castle, according to Nielsen’s ratings.
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