Paywizard
AI
Subscriber data lays the roadmap for positive customer experience
In a research commissioned by Paywizard, European media operators indicate customer data analytics as its critical strategic aim Despite ranking customer experience as a top strategic priority, European media operators admitted that they have yet to make effective use of subscriber data and analytics to engage consumers, according to a new research report, Customer analytics in the post-OTT age: Insights from European service providers.
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