Reuters
News & Events
Reuters puts personalisation at heart of new app
The global news agency has packed new app with several personalisation features, including customised alerts and analyses of stocks Reuters, the news and media division of Thomson Reuters, has introduced a personalised news app designed to help business professionals make better decisions.
VIEWS & INTERVIEWS
Consumers are increasingly interested in content that reflects their personalities
BY MIKE JEANES Global marketers are finally taking notice as we witness a rekindled interest in some consumers and what they want, or expect, from content providers and brands.
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