short-form videos
APB+
TikTok users drawing attention to more serious social issues
TikTok’s role in social activism has made headlines as many of its social media platform’s users claimed they played a part in lowering the turnout of supporters at US President Donald Trump’s recent rally in Tulsa, Oklahoma.
Big Data & Analytics
China’s advertisers parking money in short-form videos & ‘New TV’ in 2020
The meteoric rise of Bytedance in 2019, a short-form video content platform, points to the emergence of a new marketing format in China.
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