switch media
APB+
FreeViews: HbbTV-TA helping FTAs create personalised ads & rich interactive viewing experience
By Shaun Lim With the challenge of attracting and retaining eyeballs increasingly acute as viewers have more choices than ever to consume content, any advantage broadcasters can gain in the race for viewership cannot be understated.
APB+
Switch Media powers new HbbTV service in Australia
Launched in April this year, Freeview Australia’s new integrated Hybrid Broadcast Broadband TV (HbbTV) service provides viewers with a large catalogue of free-to-air (FTA) content across more than 35 channels.
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