targeted advertising
iflix empowers brands to target highly-engaged audience
Branded as the fastest-growing premium digital video advertising solution, iflix is offering brands its rich proprietary data to target viewers based on contextual insights, going beyond pure demographics and device ID targeting.
The key to successful video ads
By David Godfrey It took Bitmovin a bit longer than expected to realise more about how much cool stuff that can be measured about video ads and their performance.
FreeWheel Markets to use Nielsen’s DMP to unify data across linear & digital TV
FreeWheel Markets, a Comcast company, has decided to expand its relationship with Nielsen and will use the latter’s omni-channel marketing technology, Nielsen Data Management Platform (DMP), to analyse, build and target advanced audiences across connected TV, over-the-top (OTT) and digital video.
Harmonic brings cloud efficiency into broadcast and OTT space
Cloud technology and software-based approach for media processing are Harmonic’s highlights at Inter BEE 2018 VOS 360 is Harmonic’s media processing software-as-a-service (SaaS) solution that is designed to cover the entire media processing chain — from ingest to playout, transcoding, encryption, packaging and origin.
Blockchain enables greater transparency in media distribution
Following a successful blockchain proof-of-concept (PoC), PCCW Global points out a list of use cases, including targeted advertising and CDN optimisation, where federated information can be helpful.
DVB sets up new group to enable targeted advertising spec
Co-chaired By Vincent Grivet and Angelo Pettazzi, the CM-TA group aims to unlock the full potential of targeted advertising in broadcast TV Following the publication of the Study Mission Report on Targeted Advertising (TA) last September, the DVB Steering Board has proceeded with the formation of a dedicated TA group to execute the report’s recommendations.
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