targeted advertising
iflix empowers brands to target highly-engaged audience
iflix Advertising has launched a suite of advanced advertisement targeting solutions to deliver brand messages effectively to highly-engaged audiences.
The key to successful video ads
By David Godfrey It took Bitmovin a bit longer than expected to realise more about how much cool stuff that
FreeWheel Markets to use Nielsen’s DMP to unify data across linear & digital TV
To help its clients to more effectively plan, buy and measure audiences across all new forms of TV, FreeWheel Markets is deepening its relationship with Nielsen.
Harmonic brings cloud efficiency into broadcast and OTT space
Cloud technology and software-based approach for media processing are Harmonic’s highlights at Inter BEE 2018
Blockchain enables greater transparency in media distribution
Following a successful blockchain proof-of-concept (PoC), PCCW Global points out a list of use cases, including targeted advertising and CDN optimisation, where federated information can be helpful
DVB sets up new group to enable targeted advertising spec
Co-chaired By Vincent Grivet and Angelo Pettazzi, the CM-TA group aims to unlock the full potential of targeted advertising in
Join The Community
- Search simplified: From choice overload to curated comfort … why FAST TV is finding its moment in South-east Asia
- viztrick AiDi works on-device without internet a boon for player tracking
- Big Blue Marble & HISPlayer offering DRM protection for VR/XR streaming
- LTN empowering MLV to harness reach, loyalty and monetisation
- Gravity Media will continue to deliver ACM’s iconic Monaco F1s
Join The Community