Broadcast TV and social media create powerful synergy to engage audiences
In a world where global populations are digitally connected around the clock, broadcasters are increasingly finding it advantageous to use social media to reach out to their audiences TV has entered the realm of social media.
Adding a new level of intelligence to newsroom automation systems
As broadcasters continue to work in multiple formats and are increasingly controlled by tight budgets, technologies such as artificial intelligence (AI) are expanding the flexibility and functionality of newsrooms automation systems To suggest that today’s consumers are spoilt for choices when it comes to content consumption is, for all intents and purposes, an understatement.
Engaging sports fans in APAC via Twitter
Nine new partnerships will feature new In-Stream Video programming on Twitter In addition to live original programming, live games, highlights and events on its platform, social network giant Twitter has announced nine new video sports collaborations in Asia-Pacific.
Twitter seals new APAC sports partnerships
In addition to the live original programming, live games, highlights and events on the platform, Twitter has unveiled nine new video partners who will utilise its In-stream Sponsorship to monetise their content Social network giant Twitter has announced nine new video sports collaborations at Sportel Asia, a sports marketing and media convention held in Singapore this month from March 13-15.
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