The first localisation project will be a well-known Japanese comedy game show — Who is the Real Celebrity (WIRTC)— on VTV.
WIRTCis an original production of Japan’s Asahi Broadcasting Corporation, and it has been played in Japan for over a decade. NBCUniversal International Formats acquired the rights to the format from ABC International, a subsidiary of Asahi Broadcasting Group Holdings Corporation.
During the game show, celebrities get to demonstrate their knowledge of luxury items through a series of sensory tests.
The local version titled AI LÀ BẬC THẦY CHÍNH HIỆU is co-produced by MEGA GS Communications and Entertainment and scheduled to be aired every Friday at 9pm on VTV 3.
The next deal will be a remake of Singer Auction, a primetime entertainment format, and the show will provide unknown vocalists with the opportunity to showcase their talent.
Ana Langenberg, SVP, Format Sales & Production at NBCUniversal International Formats, said: “Our co-developed format Singer Auction also has the potential to achieve similar success in Vietnam, so we’re really excited to see how MEGA GS’ adaptations perform.
“Both deals and shows are a testament to the rich diversity of television programming across Asia.”
Photo Credits: TBI Vision
