Viaccess–Orca (VO), a global leader in over-the-top (OTT)/TV platforms, content protection, and data–driven solutions, is showcasing at BroadcastAsia 2026 solutions designed to support the new trend of operators rebalancing their strategies and shifting their focus from subscriber acquisition to audience retention and value maximisation.
The move from subscription-first models to hybrid monetisation is one of the central commercial changes shaping APAC’s streaming landscape. Ad–supported tiers are increasingly positioned as the default customer entry point across the region’s leading telcos and broadcasters, rather than a budget alternative.
VO’s cloud–native, modular portfolio addresses this shift, unlocking new advertising revenue while enabling the segmentation, personalisation, and user experiences required for reducing churn and optimising revenue streams.
At booth 5F2-5, VO will also present its latest targeted advertising, multi–audience deployment for Spain’s MASOrange, with both client-side ad insertion (CSAI) and server-side ad insertion (SSAI) operating across live and on-demand content.
D K Lee, VP Sales – APAC, VO, said, “Service providers across APAC are under pressure to do more with what they already have. Growth is real, but it is selective – concentrated in advertising, retention, and analytics.
“At BroadcastAsia 2026, we will show operators how VO’s modular platform delivers exactly the capabilities that matter right now: smarter monetisation, better viewer insight, and the flexibility to adapt as market conditions shift across very different national markets.”
VO will present hands-on demonstrations across service operations, user experience, content protection, and platform monetisation — showcasing how a modular approach to service delivery reduces cost and complexity while supporting future growth for operators and service providers in the APAC region.
The company will also showcase joint demonstrations with select ecosystem partners, highlighting integrated solutions for improved time-to-market, rapid deployments, secure live content delivery, and scalable, non-intrusive personalisation.
View Viaccess-Orca’s thrust towards smarter monetisation, stronger retention and purpose-driven solutions at BroadcastAsia 2026, which is taking place from May 20-22 at the Singapore EXPO.
