To help video service providers build, operate, and scale agentic automation across video workflows, Witbe has launched Agentic SDK, a new test automation framework.
Agentic SDK supports testing and validation to monitoring, while keeping automation grounded in deterministic logic and real-device behaviour. According to Witbe, the framework dramatically reduces onboarding time, minimises ongoing test maintenance, and enables automation to handle unplanned UI changes and human-like content assertions autonomously.
Rather than replacing existing automation with fully autonomous AI, Agentic SDK introduces a hybrid model that allows teams to apply agentic AI selectively, where it adds value, while preserving the reliability, transparency, and repeatability required in production environments.
Agentic SDK was designed as a single automation platform that teams can adopt according to their needs. Organisations can run simple, one-off goal-based tests, introduce more complex measurements through preset scenarios with hybrid continuous execution, and ultimately customise workflows deeply using a python-based AI-native SDK, all within the same framework. This approach enables teams with varying levels of skills, maturity, and expertise to work from a common foundation, without forcing a one-size-fits-all automation model.
Agentic SDK integrates natively with Witbe’s real-device testing and monitoring infrastructure, enabling agentic automation to operate on the same Smart TVs, set-top boxes, mobile devices, and browsers used by real viewers.
This hybrid approach reflects Witbe’s long-standing expertise in testing and monitoring video services on real devices. With more than two decades of experience supporting broadcasters, streaming platforms, and operators worldwide, Witbe has built its technology around deterministic measurement, repeatable validation, and real-world playback behaviour; principles that now form the foundation of the Agentic SDK.
Mathieu Planche, CEO, Witbe, said, “AI is moving fast, and in many cases, it’s being layered onto products without changing how they truly work. At Witbe, intelligence has always been part of the product: from our early algorithms to today’s agentic systems.
“With the Agentic SDK, we are redefining how testing and monitoring are designed, combining agentic AI and deterministic logic in a single governed framework. This marks a structural shift for our industry, and for how video services will be tested and operated going forward.”
