Juniper
Research has forecast that the global eSports and games streaming industry will
be worth US$3.5 billion by 2025, up from US$2.1 billion in 2021. This will represent
a growth of 70% over the next four years.
The new research, “eSports & Games
Streaming: Emerging Opportunities & Market Forecasts 2021-2025 Report”,
predicts that market value will be driven by subscription spend to streaming
platforms and advertising spend over streams. However, the authors of the
report also urge stakeholders to invest in other revenue-generating areas,
including broadcasting rights and live event ticket sales … and establish
high-value sponsorship deals to maximise the market value of eSports in the
future.
The
research anticipates that there will be over one billion eSports and games
viewers by 2025, as opposed to 800 million viewers by end-2021, with more than
half of the viewers in 2025 to be from the Asia-Pacific region.
The
report also predicts that rising viewership will create greater levels of
competition between content streaming platforms, including Twitch and YouTube.
Report
co-author Saidat Giwa-Osagie said: “Successful streaming
platforms will be those that can cater for the differences in geographical
regions, by including locally-popular streamers and games titles into eSports
events.”
Juniper
Research recommends that streaming platform providers promote their content to
new audiences; and aligning eSports events with other industries, such as the
entertainment industry, will help streaming platforms to attract new users.
The
complimentary whitepaper is available at https://www.juniperresearch.com/document-library/white-papers/what-to-expect-from-esports-in-2021.