AVoD
Streaming ahead: Asia a dynamic video market offering a rich seam of growth opportunities in coming years
By Shaun Lim The demand and appetite for content on a global scale has never been greater. Either compelled by
Will Netflix eventually run ads?
Facing strong competition from Comcast, Warner Bros and Disney streaming services, Netflix has spent more than US$13 billion to finance the production of original and licensed content in 2018. And with the price hike in April, the industry is anticipating that Netflix will start ad-supported VoD model.
Strategic move by Mediacorp
Mediacorp, Singapore’s leading transmedia platform, has formed a strategic partnership with iflix, an OTT platform for emerging markets, to pave the way for regional streaming of locally produced content. This is in line with the shift from star-studded contents to hyper-local originals.
AVoD is the new black
OTT continues to gain importance in the broadcast industry in Asia Pacific, as it is poised to increase its advertising revenue by US$5 billion in 2019, according to Digital TV Research; it also estimated the revenue from OTT TV and movie would garner $48 billion by 2024.
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